Brands
Create and manage brands associated with your products.
Brands let you tag products with their manufacturer or label. Customers can then filter your store by brand, and you can manage brand-level information in one central place.
Creating a Brand
Open the Brands page
Navigate to Ecommerce > Products > Brands from the sidebar, then click Add Brand.
Enter brand details
Provide a Brand Name and an optional Description. You can also upload a Brand Logo to display alongside products in your store.
Save
Click Save to create the brand. It is now available for product assignment.
Assigning Brands to Products
You can assign a brand to a product in two ways:
- From the product editor -- While creating or editing a product, select the brand from the Brand dropdown on the product form.
- From the brand page -- Open a brand and use the Add Products action to associate existing products with it.
Each product can be assigned to one brand. If a product's brand changes, simply update the Brand field on the product form.
Managing Your Brand Catalog
The Brands list page gives you a complete view of all brands in your organization:
- Search and filter -- Quickly find a brand by name.
- Product count -- See how many products are associated with each brand at a glance.
- Edit -- Click on a brand to update its name, description, or logo.
- Delete -- Remove a brand that is no longer needed. Products previously linked to the deleted brand will remain in your catalog but will no longer show a brand association.
Brands are shared across your entire organization. Any team member with Ecommerce permissions can create and manage brands.