Monitoring Broadcasts

After sending a broadcast, monitoring its performance helps you understand how your messages are landing and gives you the data to improve future campaigns. Replyn provides a real-time broadcast dashboard with delivery stats, message-level status tracking, and campaign controls.

Broadcast Dashboard

The broadcast dashboard is your central hub for all campaign activity. Navigate to Broadcasts in the left sidebar to see a list of all your campaigns with their current status and high-level metrics.

Each campaign row displays:

• Campaign name and creation date.
• Status — Draft, Scheduled, Sending, Completed, Paused, or Cancelled.
• Audience size — The total number of recipients.
• Delivery summary — Quick counts for sent, delivered, read, and failed messages.

Click on any campaign to open its detailed performance view.

Message Statuses

Every message in a broadcast goes through a series of delivery stages. Understanding these statuses helps you assess campaign health.

Understanding Delivery Metrics

The campaign detail view shows aggregate metrics:

• Delivery Rate — Percentage of messages that were successfully delivered out of total sent.
• Read Rate — Percentage of delivered messages that were marked as read.
• Failure Rate — Percentage of messages that failed to deliver.

Campaign Controls

Replyn gives you control over active and scheduled broadcasts. You can pause, resume, or cancel campaigns depending on their current state.

Pause a Broadcast

If you need to temporarily stop a broadcast that is currently sending:

1. Open the broadcast from the dashboard.
2. Click the Pause button.
3. The broadcast will stop sending new messages. Messages already in transit will still be delivered.

This is useful if you notice an issue with your message content or if you need to adjust your audience mid-campaign.

Resume a Broadcast

To continue a paused broadcast:

1. Open the paused broadcast.
2. Click Resume.
3. The broadcast will pick up where it left off, sending to the remaining recipients.

Cancel a Broadcast

To permanently stop a broadcast:

1. Open the broadcast (active, paused, or scheduled).
2. Click Cancel.
3. Confirm the cancellation.

Cancelled broadcasts cannot be resumed. Any messages that were already sent or delivered will remain, but no new messages will be sent.

Analyzing Campaign Performance

After a broadcast is completed, review its performance to inform your future campaigns.

Key Metrics to Review

• Overall delivery rate — A healthy broadcast should have a delivery rate above 90%. Lower rates may indicate outdated phone numbers in your contact list.
• Read rate — This indicates how engaging your message content is. Higher read rates suggest your audience finds your messages relevant.
• Failure reasons — Check failed messages for common patterns. Frequent failures from invalid numbers suggest your contact data needs cleaning.

Improving Future Campaigns

Based on your broadcast analytics, consider these improvements:

• Clean your contact list — Remove or update contacts with invalid phone numbers to improve delivery rates.
• Segment your audience — Smaller, targeted broadcasts to relevant segments tend to perform better than mass blasts to your entire list.
• Test send times — Experiment with different days and times to see when your audience is most responsive.
• Personalize your messages — Templates with dynamic variables (customer name, specific order details) tend to have higher read rates than generic messages.