WhatsApp pricingcalculator
Estimate your monthly Meta messaging fees by country and message category — before you send a single template.
Promotions, offers, product announcements
Order updates, shipping notifications, reminders
OTPs, login codes, account verification
Auth messages billed at Meta’s higher international rate
Estimated Meta fees / month
$11.68
Approximate USD, based on Meta's per-message rate card (billing model since July 2025, last reviewed 2025-07-01). Rates change — check Meta's official pricing.
how billing works
Three things that decide your WhatsApp API bill.
Per delivered message
Meta charges each delivered template message by category — marketing, utility or authentication — at the recipient country’s rate.
Replies are free
When a customer messages you first, every reply inside the 24-hour service window is free. Click-to-WhatsApp ads open a 72-hour free window.
Country sets the rate
The same marketing message can cost 10x more in one market than another. Pick your audience’s country above for a real estimate.